Images play a very important role in branding. You can explain the whole idea through images without writing any text. If we talk about psychologically images impact the human brain more than the texts.
Images create an impression on the human brain that is hard to forget. As it is said, “A picture is worth a thousand words”. Images help to attract people.
Use of images
Images play a very important role in branding. You can explain the whole idea through images without writing any text. If we talk about psychologically images impact the human brain more than the texts.
Images create an impression on the human brain that is hard to forget. As it is said, “A picture is worth a thousand words”. Images help to attract people.
You should try to convey your main key points through images because recalling text is harder and if someone wants to catch up with you, can recall the image and will come to you.
Similarly, brands use images and videos to show their idea for branding. That’s why Instagram and Facebook are major social media platforms for branding as compared to other platforms.
Images use on social media for branding
There are different places on social media for image posting some of them are Facebook, Instagram, Twitter, and many others. You can use them for your brand and attract audiences.
- Create a post and represent your idea via an image
Nowadays people largely rely on images or illustrations for information as it takes less time to understand things via images than in written texts.
You can design related images for your brand and post them on various social media platforms to convey what you want to say.
- Images attract more than text
The human brain responds to visuals faster than text written. You can put emotions in images. Images are more attractive in comparison to simple text.
You can add some creativity to an image and make that related to your industry, hence it will make that look like a creative post.
- Creative images make an image viral and boost the brand
Studies show that people remember messages that accompany images, it is the easiest way to remember what one wants to say. And as we all know social media has the power to your post viral in a matter of time.
Images that are informative enough and make you smile are the creative images that will always stay on your mind. This makes people remember your brand and helps your branding.
If we talk about examples Burger king Vs MacDonald is the best example of creative images. Their image war is never-ending. Which is giving a boost to their brands and helps in revenue generation. Many brands like Fevicol speak through only images on social media.
- Make simple yet creative images
If you want to get people’s attraction, you have to use visuals and graphics. Designed images should be very simple in a creative manner.
An eye-catching image with lesser text or text written in a different style can be said creative image.
Images used on websites and apps
There is a huge difference between the images used on social media and the images used on websites and apps.
Images used on social media can be creative or funny but images used on websites or apps should match their theme. The reason behind this is in websites and apps we want that users should know how they can place their order or how they can understand the functioning.
- To create attractive banner images
A banner image is a picture you see first upon opening a website. You can add offers or discounts or promo codes on banner images which can be used by you after placing the order.
You can use the banner images as a website summary that shows what new is going on on the website. You can change the banner images because the cost of image designing is always lesser than the design of HTML. So, banner images should always be there on a website.
- Showcasing your products
You can use the images to show your products on websites or apps. Without seeing the product images nobody will buy or will prefer to buy your product.
Images of products should always be there on the website, so users can see how the product looks and what the use of this is.
- Showing use cases of your products
You can represent your products through images only. Users will see the images you have uploaded and their use. Like Myntra or Amazon or some other websites do. They have made use of case categories like clothing, grooming, etc. By showing use cases it will be easy for users to find the desired products.
- Changing image is easier than the design of website and app
For changing the design of a website or app you will have to hire a developer which is always costlier than designing images, You can design your images through many software. You can use Canva too for this purpose.
The more images your website will have, the easier it will be for you to revamp the look of your website. You can change the look of your website according to the festivals or events. Like on Christmas days you can change the theme of your website or app.
Conclusion
- Use more images than texts
You should always be using more images than text. Using images anywhere or everywhere is also not good. As it can increase the website size and can slow processing time.
- Create custom images then represent the text as an image
You should create custom images, that can be used over texts. And in that image, there should be key points only. If the user doesn’t want to read all the content, through the image user can see what is the summary of the content. If the user wants to know about that in the future he can go to the website and read that.
